Blog
Guides for your Google profile
Reviews, map position, automation and advice by type of business, with no filler.
50 articles
Physical plaque plus automated profile: the combination that lifts your position
The plaque solves the arrival of new reviews; the automated profile solves what happens to them afterwards. Why together they amplify each other.
August 8, 2026 · 2 min read
How many new reviews a physical plaque generates per month: real cases
The result of a review plaque varies with your customer flow, but the pattern repeats: less friction, more steady reviews.
August 8, 2026 · 2 min read
NFC vs. QR: which suits your type of business
NFC and QR almost always come together on the same plaque. Understanding the difference helps you know what to expect from your type of customer.
August 8, 2026 · 2 min read
Where to put your review plaque so customers actually use it
A review plaque only works if the customer sees it at the right moment. Where to put it depending on your type of business.
August 8, 2026 · 2 min read
What an NFC and QR review plaque is (and how it works in 3 seconds)
A physical card with NFC and QR that takes the customer straight to your Google review box in three seconds. How it works.
August 8, 2026 · 2 min read
How an agency manages several clients' Google profiles at once
Managing several clients' profiles needs a system, not a good memory. How to structure it without reinventing the process each time.
August 8, 2026 · 2 min read
Local SEO for retail shops: catalogue and visibility on the map
In retail, the customer wants to know whether what they are after is in stock before travelling. How to use your profile as a visible catalogue.
August 8, 2026 · 2 min read
Local SEO for clinics and practices: reviews, hours and trust
In a clinic, trust counts for more than any other factor. What to prioritise on your Google profile without crossing sensitive medical lines.
August 8, 2026 · 2 min read
Local SEO for restaurants: what to look at first on your Google profile
In a restaurant, the customer decides with their eyes before tasting anything. What to check first on your Google profile.
August 8, 2026 · 2 min read
All articles
Google profile
- Your business FAQs on Google: what to do now that Q&A is gone
- How to manage several locations in one Google profile
- Google Business Profile vs. website: why you need both
- How to write your business description on Google (with examples)
- Hours, attributes and contact details: the complete checklist for your listing
- Which photos to upload to your Google profile to attract more customers
- Primary category in Google Business Profile: how to choose the right one
- 10 common Google profile mistakes that drive customers away
- How to verify your business on Google Business Profile step by step
- Google Business Profile: the complete guide to optimising your listing in 2026
Reviews and reputation
- How poor review handling costs your business customers every month
- Why reviews are the local SEO factor that counts most in 2026
- Review reply templates for restaurants, clinics and shops
- The right moment to ask for a review (and the ones to avoid)
- How many reviews your business needs to compete in your area
- Fake reviews on your Google profile: how to report and remove them
- How to answer positive reviews (and why it matters too)
- How to answer negative Google reviews without losing your cool
- How to ask your customers for reviews without sounding desperate
- Google reviews: the complete guide to getting them, answering them and using them
Position on Google Maps
- Behaviour signals: why Google rewards profiles that actually get clicks
- How to track your Google Maps position without checking your phone all day
- Local citations and directories: still useful or a thing of the past
- How long it takes to climb on Google Maps (realistic expectations)
- Consistent NAP: the silent rule that sinks your position on Google
- How to tell whether your competition is taking ground from you on the map
- Why your business looks different depending on the neighbourhood searching for you
- Relevance, distance and prominence: the three factors Google ranks you by
- What the Local Pack is and why it decides who wins the customer
- How to rank first on Google Maps: the 2026 local ranking guide
Automation and AI
- From abandoned profile to active profile: what changes when you automate
- Marketing automation for small business: what the real return on investment says
- The risk of generic AI-generated content on your profile
- How to choose an automation tool for your Google profile
- Which parts of your local marketing you should not automate yet
- AI vs. doing it yourself: when it is worth automating your Google profile
- How much time automation saves a business owner each month
- How AI answers reviews without losing your brand's tone
- Automatic Google posts: what they are and why Google rewards them
- AI for local businesses: what can genuinely be automated in 2026
By industry
- Physical plaque plus automated profile: the combination that lifts your position
- How many new reviews a physical plaque generates per month: real cases
- NFC vs. QR: which suits your type of business
- Where to put your review plaque so customers actually use it
- What an NFC and QR review plaque is (and how it works in 3 seconds)
- How an agency manages several clients' Google profiles at once
- Local SEO for retail shops: catalogue and visibility on the map
- Local SEO for clinics and practices: reviews, hours and trust
- Local SEO for restaurants: what to look at first on your Google profile
- Local marketing for restaurants, clinics, shops and agencies: a guide by industry