How many new reviews a physical plaque generates per month: real cases

The result of a review plaque varies with each business's customer flow, but the pattern repeats: it removes the friction of leaving a review, and that translates into more new reviews on a sustained basis.

Why the result varies so much

A business with heavy daily footfall and satisfied customers sees more new reviews per month than one with less flow. The plaque does not create satisfied customers; it speeds up those who already are leaving their opinion.

What changes compared with asking out loud

Asking for a review in person works, but it depends on someone remembering to do it at every interaction. The plaque is always there, visible, without depending on staff remembering.

The most important factor: visibility

Businesses that put the plaque in a high-visibility spot — counter, till — see more use than those that leave it in a corner. The location counts as much as having the plaque at all.

What to expect realistically

Not every customer who sees the plaque uses it, and that is normal. What matters is that the flow of new reviews becomes steadier than before, not that every visit ends in a review.

How to combine it for better results

Putting it in the right spot and also mentioning it briefly to the customer at the high point of satisfaction multiplies the effect compared with leaving it there with no mention at all.